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Saturday, 30 August 2008
 
 

Attention Marketing Managers - Do You Make This Mistake in Your PR - Marketing or Advertising?

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Attention Marketing Managers - Do You Make This Mistake in Your PR - Marketing or Advertising?

As a writer, one of the most common questions I get from clients when I create a direct-mail campaign, PR press release, a brochure, a web page or a print ad is, "Will people read all that text? Shouldn't it be shorter?" No. Writing is like a bridge over a river - it should be as long as it needs to be.
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