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Saturday, 30 August 2008
 
 

Digital Signage - Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope

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Digital Signage - Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope

Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it's time to leverage their strengths in the out-of-home video ad network arena. It's clear traditional media companies are suffering a significant decline in readership and advertising lineage. Many of the dollars once spent on newspaper ads are being redirected into emerging new media like the Internet as media consumers increasingly log on to online sources to catch up on their world. Hence, companies like Belo and Scripps are separating business units into stand alone companies to cordon off the drag on their revenue and sustain shareholder value and interest.
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