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Wednesday, 08 October 2008
 
 

Direct Advertising Or Modern Direct Response Marketing?

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Direct Advertising Or Modern Direct Response Marketing?

First of all, to catch the consumers' attention the advertisement should be unique, memorizing and the most important – direct! Unique advertisement is clear: an advertiser should use his/her creative mind to come out with something unusual and eye/ear-catching. Memorizing ads can be reached by the mix of sounds that can be identical in nature, phonological techniques, like rhythm, rhyme and other if you take radio- or television-advertisements.
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