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Saturday, 06 September 2008
 
 

Does Advertising Work As Well As It Used To?

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Does Advertising Work As Well As It Used To?

The biggest problem with mass-market advertising, is that it fights for your attention by interrupting you. A 30-second spot interrupts a "Friends" episode. A telemarketing call interrupts a family dinner. A print ad interrupts this article. "The interruption model is extremely effective when there's not an overflow of interruptions, But there's too much happening on in our day to day lives for us to enjoy being interrupted anymore."
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