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Sunday, 31 August 2008
 
 

Every Brand Needs A Message and A Messenger

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Every Brand Needs A Message and A Messenger

On the Web different is not only good, it's a necessity. There is no point in spending your hard earned money on advertising if you're just going to say the same thing everybody else is saying. And if you absolutely, positively can't come up with anything different to say, then you better find a different way to say it. Whether it's what you say, or how you say it, different is the key to making an impact on the Web.
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