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Sunday, 07 September 2008
 
 

Humor and Advertising Don't Mix? You Just Don't Have a Sense of Humor!

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Humor and Advertising Don't Mix? You Just Don't Have a Sense of Humor!

Sex, money, and religion. What do they all have in common? They are the three subjects that are most powerful when getting a person's attention. However, when it comes to developing catchy advertising, I can add another subject to that list: Humor. A lot of advertisers don't like to use humor in their ads simply because of their innate fear of offending "some people" out there. The people you offend will not be in your target demographic and will actually be beneficial to your advertising campaign by generating a buzz for your ads and products.
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