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Friday, 29 August 2008
 
 

Isn't Advertising About Selling Stuff?

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Isn't Advertising About Selling Stuff?

I am amazed at how some ads are accepted and evaluated based on the ads' artsy and different creative instead of the ads' effectiveness and lead generation. When you base your campaign expectations on slick and clever, your ADDY awards may pile up but your sales might not.
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