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Saturday, 06 September 2008
 
 

Isolation to Direct Attention

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Isolation to Direct Attention

One method of making sure that you get your message and ideas across to your target readers is to isolate your primary object in your brochures to direct attention to it. The communications media have been doing this for a long time now. Haven't you seen enough tv commercials and print advertisements where they have this particular subject in bright color while the rest of the photo or the elements surrounding the object are rendered in black and white?
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