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Friday, 05 September 2008
 
 

Your Unique Buying Advantage - And How To Use It To Skyrocket Your Store's Sales

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Your Unique Buying Advantage - And How To Use It To Skyrocket Your Store's Sales

If you read marketing books; almost any marketing book, it will talk about your USP or Unique Selling Proposition. This is the one thing that the customer sees that sets you apart from your competition. Usually this is a Huge Promise of some sort. The most well known example is this; "Fresh hot pizza delivered in 30 minutes or it's free". That promise propelled Domino Pizza to world pizza dominance. Notice it didn't say "World's Greatest Pizza". The secret is...
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