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5 Minute Primer: How to Pick Font for Your Small Business, and Why You Should Even Care

Friday, 16 May 2008

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5 Minute Primer: How to Pick Font for Your Small Business, and Why You Should Even Care

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5 Minute Primer: How to Pick Font for Your Small Business, and Why You Should Even Care

Could you imagine, a formal, prestigious law firm that's using a font that has little hearts as punctuation, how about an ice cream store using a sterile, rigid font for all of their correspondence? I know, these examples are ridiculous, but don't be fooled - they happen. As a business owner you want to make sure you are sending a clear, consistent image and message to your customers, and part of that includes selecting and implementing a company font. Have you established a company font for your business? If you haven't, now is the time.
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