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Friday, 25 July 2008
 
 

Advantages of a Branded House or a House of Brands

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Advantages of a Branded House or a House of Brands

Generally speaking, creating a branded house is a more efficient model than being a house-of-brands because it allows for a more cost effective means for new product launches and brand extensions. However, executing the house of brands strategy successfully requires uncommon diligence and hard work. Both of these are scarce - and therefore very valuable. It is just plain easier to launch individual brands or to try to differentiate your "branded house" by the table stakes of your category because all these require is an understanding of yourself - not an anthropological understanding of your most coveted prospects.
Read more at: http://ezinearticles.com/?Advantages-of-a-Branded-House-or-a-House-of-Brands&id=334268.
 
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