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Saturday, 26 July 2008
 
 

An Inconvenient Truth - A Failure to Persuade

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An Inconvenient Truth - A Failure to Persuade

What does all this have to do with branding to steal market share? Just everything. Most brands market and advertise to their own current customers and ignore the precepts of those "from the other camp." At times, it is even more of a waste of funds in that brands talk only to themselves and not even their own customers
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