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Thursday, 21 August 2008
 
 

Are You Playing Buzzword Bingo With Your Customers?

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Are You Playing Buzzword Bingo With Your Customers?

Is your product naming strategy so complex that customers have no choice but to keep their own charts of each name or acronym along with a description of what the product is? Do you sell standalone products or integrated solutions? Several factors need to be considered when deciding the right structure for your product/service naming strategy.
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