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Saturday, 26 July 2008
 
 

Branding and Distinctiveness: Are You Telling Me It's Okay to Ignore You?

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Branding and Distinctiveness: Are You Telling Me It's Okay to Ignore You?

If you are a self-employed person or small business owner with a website are you engaging me immediately in a compelling dialogue from the moment I find your website? Are YOU so clear on who you are that the whole concept of competition has become a meaningless and arcane concept? If you don't get this you are losing customers. A lot of customers.
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