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Saturday, 26 July 2008
 
 

Branding Strategy for Small Businesses, Part 2

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Branding Strategy for Small Businesses, Part 2

Branding strategy is a means to increase brand profitability that is ignored by many small business owners. This two part article covers six components of brand strategy to assist small business owners plan a profitable brand strategy. Part two covers pricing, distribution, and advertising and promotional strategies.
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