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Friday, 25 July 2008
 
 

Branding - The Myths and the Realities

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Branding - The Myths and the Realities

Branding is most often considered as something to do with visual appeal. However it is much more than that. Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your company's reputation, the quality of your product, product experiences and so on. This article explores how a brand conveys its promise and how your product/service itself denotes the promotional mix it needs.
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