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Sunday, 07 September 2008
 
 

Branding Vs USP - What's the Difference?

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Branding Vs USP - What's the Difference?

The words "branding" and "differentiation" are sometimes thought to be interchangeable by journalists and business owners alike; but the chasm between the two is wide. Branding is the recognition that comes with promoting a company's name or product through general advertising for which a company pays dearly. As a result, when a consumer is faced with a purchasing decision, he'll buy what's familiar (at least in name).
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