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Saturday, 26 July 2008
 
 

Branding Yourself

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Branding Yourself

In addition to business or product branding, successful entrepreneurs engage in a second form of branding: personal branding. Personal branding occurs when successful entrepreneurs and business owners not only create but ultimately become brands. By branding yourself, you carry with you a distinctive identity that transcends any single product or venture and can be applied to new opportunities and ventures in the future.
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