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Friday, 25 July 2008
 
 

Cartoon Characters Inject Personality Into Your Promotions

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Cartoon Characters Inject Personality Into Your Promotions

If you think a logo is the centerpiece you want to build your brand around, you might want to think again. Which is more powerful... the Pillsbury logo or the Doughboy? What about the Minnesota Canning Company's logo or the Jolly Green Giant? Learn a little bit about why cartoon brand mascots are often the most powerful marketing tool a company can wield.
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