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Friday, 16 May 2008
 
 

Choosing and Using the Most Useful Meaning of the Word - Brand.

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Choosing and Using the Most Useful Meaning of the Word - Brand.

There are three distinct meanings associated with the word - 'Brand.' There is the widespread use of the word used to refer to a particular product. This is the common use of the word. Then there is the use of the word to refer to certain signs, such as brand names, logos, symbols, colors and sounds that typically 'belong' to the business that markets the product. This is the formal use of the word. And then there is the use of the word to refer to the accumulating cluster of concepts around the brand signs. This is the functional use of the word. It is critical that managers who are responsible for building business are able to focus on the last one, if only to ensure the most revenues that can be earned with the least business investments.
Read more at: http://ezinearticles.com/?Choosing-and-Using-the-Most-Useful-Meaning-of-the-Word---Brand.&id=366075.
 
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