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Friday, 16 May 2008
 
 

Corporate Identity: It's More Than A Logo

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Corporate Identity: It's More Than A Logo

Let's say you're the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you're good at what you do and that your company provides outstanding services. What's troubling you is the dissonance between these outstanding services and the level of corporate marketing collateral and the web site. You're worried that marketing communications are sending mixed messages and thwarting business development efforts. In fact, corporate literature design has become a reactive process, often driven by the need for a piece for an upcoming event. With clients and prospects savvier than ever, you're concerned that the right image for business has not been created.
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