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Friday, 25 July 2008
 
 

Do Brands Matter to Customers?

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Do Brands Matter to Customers?

This article highlights the importance of branding and some key things that management should consider while building a brand, whether it's a new or a developed one. Branding is as old as the hills. In the initial days, people used to leave behind a sign/symbol to prove their ownership of a holding, rank in a group, and even to recognize powers.
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