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Don't Gamble When it Comes to Branding Your Business

Thursday, 24 July 2008

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Don't Gamble When it Comes to Branding Your Business

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Don't Gamble When it Comes to Branding Your Business

Consumers today are faced with a larger body of choices than ever before. Burger King's "Have it your way" was about the most difficult menu around until Starbucks let you decide just how to create that double shot, low foam, extra tall, low fat, blah, blah, blah. And as consumers we all have deep seated feelings about which burger or latte to order and from where. Why do we have these feelings? BRANDING!
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