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Friday, 25 July 2008
 
 

Exclusive or Inclusive, Which Jeopardizes the Brand?

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Exclusive or Inclusive, Which Jeopardizes the Brand?

It has become a growing trend for high-end famous designers to partner with mass-market retailers. We've seen it with Karl Lagerfeld and H & M, last season's partnership with Viktor & Rolf and H&M, and most recently Proenza Schouler and Target. These partnerships have been very lucrative for both sides. One could even argue that the mass-market retailers might be getting more out of the deal.
Read more at: http://ezinearticles.com/?Exclusive-or-Inclusive,-Which-Jeopardizes-the-Brand?&id=567561.
 
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