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Friday, 25 July 2008
 
 

Home Improvement Offers NO Brand Improvment

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Home Improvement Offers NO Brand Improvment

Home Depot and Lowe's have left it to the customer to supply the brand values that differentiate them. Have no fear - human beings have an innate drive that propels them towards simplicity and clear understanding. The lack of a compelling brand forms a vacuum that never remains empty for long. As the left-brain attempts to provide rational reasons to justify a right-brain decision, the customer will supply an identity that reinforces their decision making process.
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