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Saturday, 26 July 2008
 
 

How To Build A Global Brand

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How To Build A Global Brand

The Global Brand enables organizations to take advantage of economies of scale with regard to marketing investments. The Global Brand is much more difficult to develop. A Global Brand Positioning architecture has four layers. it also has uniform brand name and graphics across all countries. However, the execution of brand communication in each country must take advantage of local idioms and situations to maximize local relevance of the global brand positioning.
Read more at: http://ezinearticles.com/?How-To-Build-A-Global-Brand&id=374101.
 
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