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Thursday, 24 July 2008
 
 

How To Capitalize On Your Brand

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How To Capitalize On Your Brand

Ask companies like McDonald's or Starbucks how important their brand is to the success of their business. I don't mean how important it is to have a cool recognizable logo (although that's one good place to start). I mean how important it is to create an image for the company itself, an image that is shown through your logo and everything else you do or project to the public.
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