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Saturday, 06 September 2008
 
 

How to Create a Perennial Brand

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How to Create a Perennial Brand

A perennial brand is a brand that lasts for decades through bad and good economic conditions. One of the most well-known perennial brands is Coca-Cola. This soft drink was created in 1886 and started out as a soda fountain drink selling for five cents per glass. Today Coca-Cola has 400 soft drink brands and operates in 200 countries. The revenue in 2005 was 6.4 billion, and $4.7 billion was paid to shareholders.
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