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Wednesday, 20 August 2008
 
 

How to Position a Brand For Success - By Spending Less to Know More

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How to Position a Brand For Success - By Spending Less to Know More

You know those big brands, like Pepsi and Clorox, with all the money in the world to spend on brand positioning research and development? They've got a secret method for spending a lot less to learn a lot more before ever launching products on a mass scale. If you're a big brand trying to keep up or a small brand trying to make every penny count, come in close. This is how they do it.
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