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Wednesday, 09 July 2008
 
 

How To Win A Slogan Contest - Slogan and Branding

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How To Win A Slogan Contest - Slogan and Branding

As the benchmark of any good advertising campaign, a slogan or tag line is the lasting impression it has on the consumer. A great line can be worth its weight in gold. It often plays role as the brand's core promise, rather than a pithy memorable phrase. A slogan can be a call to action, not only for the consumer, but also for the entire organization and sales force.
Read more at: http://ezinearticles.com/?How-To-Win-A-Slogan-Contest---Slogan-and-Branding&id=559539.
 
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