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Friday, 25 July 2008
 
 

Jumping On The Brand Wagon - What's In A Name?

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Jumping On The Brand Wagon - What's In A Name?

Unlike a cow that can be branded in seconds with a red hot iron, branding in the commercial world takes considerable time and effort to achieve, and is far more than just a name or logo. Yes, a catchy graphic and a memorable name are all part of what makes a good brand, but a brand is also a reflection of how a company is perceived by its customers and the general public.
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