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Friday, 16 May 2008
 
 

Jumping on the Brandwagon - How to Give Your City a Motto Makeover in 11 Easy Steps

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Jumping on the Brandwagon - How to Give Your City a Motto Makeover in 11 Easy Steps

This articles outlines the ten steps involved in branding or rebranding a city with a succinct, positive, original, and memorable slogan. Attention is paid to the potential pitfalls that often plague sloganeering projects as well as to the marketing and branding techniques that destination marketers can use to stimulate greater tourism, unity, and goodwill. Includes several examples of successful branding campaigns waged around the country.
Read more at: http://ezinearticles.com/?Jumping-on-the-Brandwagon---How-to-Give-Your-City-a-Motto-Makeover-in-11-Easy-Steps&id=541247.
 
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