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Marketing Masturbation: Branding Not to Win

Saturday, 26 July 2008

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Marketing Masturbation: Branding Not to Win

Also read:
Branding Strategy for Small Businesses, Part 2
Logo - The Graphics Which Drives Your Company
Get a Logo - Create a Brand
Ten Reasons Why Branding Has A Strategic Affect On Your Bottom Line
The Value of Branding
Logos Tell a Story About Your Brand
Creating Brand Awareness through Effective Brand Names & Symbols
4 Tips to Make Sure Your Market "Gets" You and You "Get" Them Before Your Competition Does
Promote Brand Loyalty and Attract Housewives With Your Postcards Design
Boredom Is the Enemy: 16 MORE's to Pump Up Productivity
You Name It! The Complete "How-To" Guide for Naming a New Business
No Brand's Land
Branding - The Single Most Important Thing
Financial Logos - Common Mistakes and Myths
Corporate Logos - Building Brand Identity
HELLO My Name is INTERVIEW
Customizing Your Own Challenge Coin
Building a Unique Brand
Case Study - Me to We - Re-Branding a Non-Profit Group
It's A Lot Like Spinach Stuck Between Your Teeth - How Can You Tell You Need Marketing & Design Help
Search For the Most Happening Product in Demand
Jingle Power
Common Mistakes in Designing Construction Logos
Putting a Full Effort Behind Your Brand
5 Client Don'ts In Dealing With A Logo Designer
Changing Your Company Name
Get Other People's Opinion About Your Logo
Get Your Construction Logo Custom Made
There Is No Such Bad Logo
Supermarket Brands Are In Real Trouble
Corporate Branding vs Personal Branding
Minding Your Own Brand: After All Isn't It Just A Piece Of Toast?
How to Sell You - Building a Personal Brand
Personal And Corporate Branding - The Overlooked Elephant In The Room
Marketing Lessons from the Business of Football
Full Color Digital Imprinting - What is it? How Can You Use it?
Logo or Brand Mascot - Which is Better?

Marketing Masturbation: Branding Not to Win

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. The great Vince Lombardi once said, "Winning isn't everything, but the will to win is everything." Meaning, if a company, team, or individual does not have the will to win, they will never be able to win.
Read more at: http://ezinearticles.com/?Marketing-Masturbation:-Branding-Not-to-Win&id=320434.

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