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Wednesday, 09 July 2008
 
 

Minding Your Own Brand - Can I Put You On Hold?

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Minding Your Own Brand - Can I Put You On Hold?

When developing a long-term branding strategy, it is necessary for organizations to examine all aspects of their business. However, most companies fail to consider how their hold message will affect the customer on the end of the line. Everyday, companies are annoying and potentially losing customers due to the conflicting messages they are providing to the people on hold.
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