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Thursday, 24 July 2008
 
 

Minding Your Own Brand - Does Anyone Know Why Randy Left This Message?

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Minding Your Own Brand - Does Anyone Know Why Randy Left This Message?

"Who is Randy and why is he calling me?" The trick he was using got me to call him back and even got me to listen to his pitch, but his tactics ended up eroding the integrity of the company's brand. In a matter of seconds, Randy had ensured I would never use their services. Why do companies let this type of situation destroy their brand's image?
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