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Friday, 25 July 2008
 
 

Minding Your Own Brand - Does Your Baloney Have A First Name?

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Minding Your Own Brand - Does Your Baloney Have A First Name?

Every day companies spend millions of dollars on clever ads, catchy jingles and other ways to capture our attention all in the name of building brand awareness. Most companies feel that brand awareness equals brand strength. We know the tag lines, we laugh at the ads, we all sing along with the jingles, but are we loyal to these companies? Probably not, and in most cases we do not even buy these products.
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