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Saturday, 26 July 2008
 
 

Minding Your Own Brand - Who is the MVP?

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Minding Your Own Brand - Who is the MVP?

The Red Sox have built a brand culture that inspires customers to be passionate about the organization. Unlike the Red Sox who understand the important role the customer plays in their organization, many companies forget that the customer is the only reason the company exists. If the customer disappears, so does the resources to run the company.
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