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Saturday, 26 July 2008
 
 

Minding Your Own Brand - Why Can't We Be Friends?

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Minding Your Own Brand - Why Can't We Be Friends?

Companies must build a true relationship with a prospect. Instead of just marketing "at" customers, they must market "to" them. By doing their homework, they can find something in common besides a potential order which will allow them to stand out and catch a prospect's attention, but more importantly they may become friends.
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