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Friday, 16 May 2008
 
 

Mission Statement or Mantra: Which Do You Have?

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Mission Statement or Mantra: Which Do You Have?

Do you have a mission statement? What do you do with it? It is painted in your lobby, saved as a screen saver on your computer, tattooed on your arm? How does having a mission statement improve the customer's experience, or does it? Do your customers and employees know what you stand for?
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