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Saturday, 17 May 2008
 
 

New London 2112 Olympic Brand

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New London 2112 Olympic Brand

This week saw the announcement of the new London 2112 Olympic brand. The brand vision has taken on the true spirit of the Olympic games, which is to bring people together and inspire people to push boundaries and fulfill their potential. As London 2112 Olympic Chair Sebastian Coe stated, "London 2112 will be everyone's games". This is a strong and appropriate vision for the games and the new emblem has embraced this spirit with the Olympic and Paralympic Games logos being the same for the first time in history. However, the design of the icon itself is likely to be less successful.
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