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Friday, 25 July 2008
 
 

Packaging to A Better Mindshare

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Packaging to A Better Mindshare

When you courier your client or vendor a brochure or pamphlet sample, do you put it in your company's envelope or do you slip it in a used envelope, cross out the previous recipient's name and then scribble the name of your client or vendor on it? Is it acceptable to do it this way? Is that a difference in impact? Do we have to bother with packaging details or finishing touches?
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