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Thursday, 21 August 2008
 
 

Political Correctness is the Enemy of Brands

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Political Correctness is the Enemy of Brands

Political correctness is the enemy of great brands. It is, in fact, the enemy of great marketing. The finest brands and the best marketing are those that seem most transparent to the customer. When a consumer sees an advertisement, they should see the brand and not be aware of the message. When they see the brand, they should see themselves and not all of the product attributes.
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