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Saturday, 17 May 2008
 
 

Small Business Marketing Tip - Do You Know Where Your Brand Is?

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Small Business Marketing Tip - Do You Know Where Your Brand Is?

Your small business needs an identity that your customers can easily repeat to other people interested in your services. This is your Brand Banner and it is one of the most powerful weapons in your marketing arsenal. After you've uncovered the "who" of your brand, the next step is determining "where" your Brand Banner is planted relative to the competition. Only then can you really bring in your People and Package resources to effectively market your Brand to prospects, and reinforce your brand position to your customers and your employees.
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