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Friday, 16 May 2008
 
 

Smaller Budgets Need a Smarter Strategy

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Smaller Budgets Need a Smarter Strategy

Brands that win with smaller marketing budgets get their messages through the SPAM filters by announcing to the prospective customers that the message is important enough to notice. Marketers scoff at the amateur and unsophisticated TV commercials paraded about by personal injury lawyers which start with an authoritative voice over corresponding type that says "Attention: Have you or anyone in your family been injured by..." We filter it out, pay no attention to it, unless a family member was just injured in the manner being discussed. When that is the case, the message gets through because it is about "our present condition."
Read more at: http://ezinearticles.com/?Smaller-Budgets-Need-a-Smarter-Strategy&id=334276.
 
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