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Thursday, 24 July 2008
 
 

So What the Heck is a Slogan, Anyway?

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So What the Heck is a Slogan, Anyway?

The purpose of the strapline or slogan in an advertisement is to leave the key brand message in the mind of the target (that's you). It is the sign-off that accompanies the logo. Its goal is to stick: "If you get nothing else from this ad, get this..!"
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