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Friday, 16 May 2008
 
 

Sponsorship and Sports - The ING Example: Running & Formula One

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Sponsorship and Sports - The ING Example: Running & Formula One

Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer...
Read more at: http://ezinearticles.com/?Sponsorship-and-Sports---The-ING-Example:-Running-andamp;-Formula-One&id=331165.
 
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