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The Concepts Of Branding

Friday, 05 September 2008

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The Concepts Of Branding

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The Concepts Of Branding

Branding refers to the concrete symbols such as a name, logo, slogan, design, fonts, color scheme, symbols and sound for easy identification of the product. It helps to differentiate one product from another. The American Marketing Association defines a Brand as "A name, term, design, symbol or any other feature that identifies one seller's goods and services as distinct from those of the other sellers". The various concepts of Branding are classified future.
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