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Tuesday, 07 October 2008
 
 

The Importance of Brand Strategy

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The Importance of Brand Strategy

Branding is a critical, yet often misunderstood element of business success. Many people think it's about logos and brand names, while others think that it's just another word for marketing. These views fail to capture the essence of what branding is all about and the value that it can bring to an organisation. In this guide we aim to dispel the myths about branding and explain it's close yet separate relationship with marketing.
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