The Importance of Branding |
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For those of you who are new to the world of business and don't yet quite understand the whole concept of branding, as good a place as any to start is with how the American Marketing Association defines the word: "Name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Read more at: |
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