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Friday, 25 July 2008
 
 

The Relevance Brands Have to Today's Professionals and Small to Mid Size Businesses

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The Relevance Brands Have to Today's Professionals and Small to Mid Size Businesses

How and when did brand image and brand identity become so important to the professional practice? As short as 20 years ago brands did not have the implication to professionals or small to mid size business owners that they do today. What was the impetus for this sea change? Quite simply, it was the Internet.
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